Did you know that 8 out of 10 businesses in Nigeria complain about poor online visibility? Many entrepreneurs believe the Nigerian market is oversaturated and that consumers are too distrustful to shop online due to fears of being scammed. As a result, 60% of Nigerian businesses avoid building an online presence, according to the National Bureau of Statistics.
But is this perception accurate?
The Truth About Nigeria’s E-commerce Boom
Here are the facts:
While many businesses are hesitant, Nigerians are shopping online more than ever. With the rise of internet penetration and smartphone adoption, e-commerce is thriving in Nigeria. In 2022, the country’s e-commerce revenue reached a staggering $6.2 billion, and user penetration is projected to grow from 31% in 2022 to 58.7% by 2027. This indicates a massive opportunity for businesses ready to tap into the growing online shopping trend.
So, what’s really holding entrepreneurs back from embracing the digital age?
Key Challenges Nigerian Businesses Face
Through research conducted at Picadailys, we’ve identified two significant obstacles:
- Lack of Digital Skills: Many business owners struggle with content creation, managing pages, and using digital tools for visibility. The complexity of online marketing can seem overwhelming.
- High Advertising Costs: The costs of running effective paid ads for digital branding can be intimidating. Many entrepreneurs feel they cannot afford the advertising fees needed to boost their sales and increase their online presence.
A Real-Life Struggle
Here’s what Mr. Okolo, a small business owner, shared:
“It’s not that I don’t want to take my business online, but I don’t know how to create content or manage my page. On top of that, ads are so expensive—my business can’t sustain it right now.”
This frustration is common among many Nigerian entrepreneurs. But the truth is, these obstacles can be overcome with the right tools and support.
How Picadailys is Solving the Problem
At Picadailys, we’ve designed a platform specifically to address these challenges:
- Content Creation Made Easy: As a digital media house, we help businesses with professional content creation, including everything from product photos to engaging videos. We simplify the process so businesses can focus on what matters most: growing their brand.
- Affordable Advertising: With the Picadailys App, businesses can run targeted ads at budget-friendly prices, allowing them to reach their ideal audience without overspending. Our platform makes it possible to achieve high conversion rates and online visibility without breaking the bank.
The Key to Growth in Nigeria’s E-commerce Market
The digital age is here, and it’s not slowing down. If you’re ready to tap into Nigeria’s expanding online market, Picadailys is your solution. From content creation to affordable advertising, we provide the tools you need to improve your online visibility and increase sales.
Ready to grow your business online? Join Picadailys today and let us help you succeed in the ever-growing digital marketplace.